Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize you on repeat visits, remember your preferences, measure how you use the site, and show you relevant advertisements. Some cookies are essential for the website to function; others are optional and require your consent.

This policy explains the types of cookies we use, what they do, how long they persist, and how you can manage or delete them.

Our Three Cookie Categories

1. Essential Cookies

Purpose: These cookies are necessary for the core functionality of our website, including security, session management, and preventing fraud.

Examples: session_id, csrf_token, cookie_consent_status

User Consent Required: No — these cookies are activated automatically and cannot be disabled without breaking core site functionality.

Retention Period: Session duration or up to 12 months for preference storage.

2. Analytics Cookies

Purpose: These cookies measure how visitors interact with our website, including which pages are visited, time spent on site, traffic sources, and user flow patterns. This data helps us improve content and user experience.

Primary Tool: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

User Consent Required: Yes — analytics cookies are activated only after the user accepts them via the cookie banner or preferences panel.

Retention Period: Up to 14 months.

Opt-Out: Users may opt out via the Google Analytics Opt-out Browser Add-on.

3. Marketing & Advertising Cookies

Purpose: These cookies enable personalized advertising, remarketing, conversion tracking, and the delivery of ads tailored to your interests. They allow us to measure campaign effectiveness and understand which advertisements lead to user actions on our site.

User Consent Required: Yes — marketing cookies activate only after explicit user acceptance.

Retention Period: Up to 540 days (Google Ads standard).

Advertising Partners: Google Ads, Meta (Facebook/Instagram), and other third-party ad networks.

Marketing & Advertising Cookies — Detailed Disclosure

Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. This practice is known as remarketing or retargeting.

Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites, applications, and platforms you visit. These partners use cookies and similar tracking technologies to build audience segments and deliver personalized ads.

Remarketing

We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you use. These ads are based on your browsing behavior and interests derived from your activity on our site.

YouTube and Google Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. These ads may be personalized based on your browsing history and interests.

Tracking Technologies in Use

We use the following tracking technologies on this website:

Cookies (first-party and third-party)
Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
Device identifiers (browser fingerprint, IP address)
Conversion event tags for measuring user actions

Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, phone calls, or purchases. This allows us to measure campaign effectiveness, optimize ad spend, and allocate budget to the most successful campaigns. Conversion data may be shared with Google Ads and Meta to improve their advertising algorithms.

Technologies Currently Active

The following advertising and analytics technologies are active on this site:

Google Ads (gtag.js / Google Tag Manager)
Google Analytics 4
Google Remarketing Tag
Meta Pixel (Facebook / Instagram)

Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time through the following options:

Google Ads Settings: https://adssettings.google.com — manage your Google advertising preferences and personalization settings.
Your Online Choices (EU): https://www.youronlinechoices.eu — opt out of interest-based advertising from participating companies in Europe.
Network Advertising Initiative: https://optout.networkadvertising.org — opt out of behavioral targeting from NAI member companies.
Digital Advertising Alliance: https://optout.aboutads.info — manage advertising preferences with DAA member companies.

Please note that opting out does not remove advertisements entirely. You will continue to see non-personalized advertisements based on the content of the page you are viewing and your general location.

How We Handle Cookie Consent

When you first visit our website, you will see a cookie consent banner at the bottom right of your screen. This banner presents three options:

Accept All: Consent to all cookie categories (essential, analytics, and marketing)
Reject Non-Essential: Accept only essential cookies; decline analytics and marketing
Manage Preferences: Open a panel to accept or reject each category individually

Your choice is stored in your browser's local storage for 12 months. Analytics and marketing cookies will activate only if you explicitly accept them.

You may change your cookie preferences at any time by clicking the "Manage Cookie Preferences" link in the website footer. A preferences panel will appear, allowing you to enable or disable each category independently. Your preferences will be updated immediately upon saving.

Data Sharing with Advertising Partners

We share certain data with advertising partners for the purpose of campaign delivery, measurement, and optimization. The recipients of this data and the categories shared include:

Google LLC

Data Categories: Cookie identifiers, conversion events (form submissions, page views), anonymized behavioral data, remarketing lists, device type, browser information.

Governed by: Google's Privacy Policy

Meta Platforms, Inc.

Data Categories: Pixel events, conversion data (form submissions, purchases), custom audience membership, device information.

Governed by: Meta's Data Policy

We do not sell personal data to any third parties. All transfers to Google and Meta operate under Standard Contractual Clauses (SCCs) where applicable, which provide appropriate legal safeguards for international data transfers. Google and Meta may use the data we share with them in accordance with their respective privacy policies, which may include combining it with data from other sources to improve their services and advertising products. We encourage you to review their privacy policies directly.

Lead Forms and Contact Requests

When you submit a contact form, request course information, or register interest in our baking courses, we collect the information you provide. This typically includes your full name, email address, phone number, selected course, and your message.

Legal Basis for Processing (GDPR): Consent (Article 6.1.a) and, where a service relationship exists, performance of a contract (Article 6.1.b).

Data Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law or is necessary for ongoing communication about your inquiry.

Your Rights: You may request deletion of your data at any time by contacting us at [email protected]. A link to this Privacy Policy appears adjacent to every submission button on this site. By submitting a form, you acknowledge that you have read and understood this policy.

We do not use form data for marketing purposes without explicit consent, and we will never share your contact information with unaffiliated third parties for their marketing use.

Google Services and Advertising

This website uses the following Google services:

Google Analytics 4

Collects anonymized usage data, device information, browser type, operating system, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on.

Google Ads Conversion Tracking

Records when a user completes a defined action (form submission, phone call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance and optimizing advertising spend.

Google Remarketing

Allows us to show ads to previous visitors across Google's advertising network. Remarketing lists are not created from sensitive data categories such as health status, financial information, religion, or sexual orientation.

Google Tag Manager

Deploys and manages tracking tags on our behalf. Google Tag Manager itself does not collect personal data; it acts as a container for the analytics and advertising tags listed above.

Google's advertising products and services are governed by https://policies.google.com/technologies/ads. For more information about how Google uses data, visit Google's Privacy Policy.

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram. The pixel may record the following information:

Page views and time spent on site
Specific conversion events (form submissions, purchases, signups)
Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor do we use it to target users based on prohibited attributes such as health status, financial situation, religion, political views, sexual orientation, or any other special-category data prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform and network. Meta's data processing is governed by Meta's Data Policy. We encourage you to review Meta's policy to understand how they use and share data.

To manage your ad preferences on Meta platforms, visit https://www.facebook.com/adpreferences/ to control the types of ads you see and the data Meta uses for targeting.

Compliance & Safety Declarations

Prohibited Content Policy

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

Landing Page Integrity

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors under age 16. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate legal safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

Your Rights Under GDPR and UK GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights with respect to your personal data:

Right of Access (Article 15)

Request a copy of all personal data we hold about you in a structured, readable format.

Right of Rectification (Article 16)

Correct inaccurate, incomplete, or outdated personal data we hold about you.

Right to Erasure (Article 17)

Request deletion of your personal data (the "right to be forgotten") under certain conditions, such as when data is no longer necessary or consent is withdrawn.

Right to Restrict Processing (Article 18)

Limit or restrict how we process your personal data while your request is being reviewed or investigated.

Right to Data Portability (Article 20)

Receive your personal data in a structured, machine-readable format (e.g., CSV or JSON) and transmit it to another organization.

Right to Object (Article 21)

Object to processing of your personal data based on legitimate interest, including automated decision-making and profiling.

Right to Withdraw Consent (Article 7.3)

Withdraw consent at any time without penalty. Withdrawal does not affect processing that occurred while consent was valid.

To exercise any of these rights, please email us at [email protected] with the subject "Data Subject Rights Request." We will respond within 30 calendar days.

You also have the right to lodge a complaint with your local data protection authority:

EU Users: https://edpb.europa.eu (European Data Protection Board)
UK Users: https://ico.org.uk (Information Commissioner's Office)

Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our data practices. When we make material changes, we will notify you via a banner on the homepage minimum 14 days before the changes take effect.

Your continued use of the website after changes take effect constitutes your acceptance of the updated Cookie Policy. We encourage you to review this policy regularly to stay informed about how we handle cookies and your privacy.